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New York: Turning Stone casino to debut its new sports and betting lounge this month, with new branding

December 4, 2023 - The newest nightlife venue at Turning Stone Casino Resort will debut this month, along with a rebranding and relocation of its sports betting lounge. The new venue, called NY Rec... Read more »

Entain’s shares fall as its joint-venture partner MGM enters UK market with rival tech and BetMGM branding

August 17, 2023 - Shares in Ladbrokes and Coral owner Entain fell as its US joint venture partner MGM Resorts announced that it would launch an online betting site in the UK, without Entain’s... Read more »

UK: Aberdeen casino re-launches with MERKUR branding and glitzy ‘Las Vegas style’ opening party

June 26, 2023 - The new operators of an Aberdeen casino have held a ‘Las Vegas’ re-opening for the venue. Guests at Rainbow Casino on Summer Street, now known as MERKUR Casino, on Friday... Read more »

International Cricket Council relaxes gambling sponsorship restrictions to allow uniform branding

April 17, 2023 - The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits. From this month, international teams will... Read more »

Atlantic City’s Borgata Hotel Casino & Spa announces $55 million redesign and rebranding of The Water Club

March 14, 2023 - As Borgata Hotel Casino & Spa prepares to celebrate its 20th anniversary, the resort is embarking on a $55 million redesign and rebranding of The Water Club. Renamed the MGM... Read more »

Nevada: Sands Regency Reno hotel-casino gets new name – J Resort – after rebranding

March 7, 2023 - Goodbye, Sands Regency. Hello, J Resort. Owner Jacobs Entertainment officially debuted the new name of the Sands Regency on Tuesday, part of a multi-year remodeling effort to modernize the longtime... Read more »

Bally’s officially rebranding to Horseshoe Las Vegas

December 14, 2022 - The Horseshoe is trying its luck in Las Vegas — decades after the brand left downtown Las Vegas. Caesars Entertainment Inc. will officially rebrand Bally’s Las Vegas into the Horseshoe... Read more »

Las Vegas: Lucky Club begins rebranding into a Latino-focused hotel-casino

September 18, 2022 - A North Las Vegas hotel-casino will officially kick off its renovation and rebranding next week into a Latino-focused property, a move the owners say would be a first in the... Read more »

ESPN branding deal could be a game-changer, but multiple hurdles need to be cleared

August 30, 2021 - Will the Mouse House open its doors to sports betting? As commuters jaunted off to the beach Friday for an early start to the weekend, reports surfaced that ESPN could... Read more »

Bally’s Corp. and Sinclair Broadcast Group announce long-term branding and sports betting deal

November 19, 2020 - Casino operator Bally’s Corp. and Sinclair Broadcast Group announced an agreement Thursday in which 21 regional sports networks – currently under the Fox label – will be renamed with the Bally’s... Read more »