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Slot makers say patience is needed for millennials to gamble more; baby boomers still a big focus

October 8, 2018 - When it comes to luring millennials to casinos to gamble, a panel of game and slot manufacturers said Monday that patience is needed to let them mature, and that there’s... Read more »

Wall Street excited about potential to woo millennials to casinos, but concerned about market saturation

October 6, 2017 - Financial leaders from some of Wall Street’s biggest banks said Thursday at G2E that they are optimistic about the gaming industry’s potential to lure more millennials to casinos in the... Read more »

Games Millennials Play

November 28, 2016 - In the past two years, as gaming revenues stubbornly refuse to return to prerecession levels, many voices within the industry have sounded an alarm: Something needs to be done. Casinos’... Read more »

Two real millennials check out the new skill-based games at G2E

October 2, 2016 - Millennials have grown up in an age where they get constant stimulation from the games they play – video games, the Internet, and now on phone games. They want more... Read more »

Las Vegas Could Create a Millennials-Focused Museum

August 19, 2016 - When MGM Resorts International opened The Park in April, MGM CEO Jim Murren said every great city has a park for its people, and cited New York and Paris among... Read more »

Las Vegas is Ideally Located for Dominant Millennials

July 26, 2016 - The old adage of “location, location, location” applies favorably to Las Vegas when it comes to capturing the highly coveted Millennials visitation and gaming market.The Las Vegas Valley has a... Read more »

Visitors spend more in Las Vegas, don’t let higher prices hinder their experience

March 12, 2024 - Visitors to Las Vegas, wealthier than ever, are gambling and spending more and are satisfied with their experience. They show no signs that higher prices prompt them to consider other... Read more »

Agua Caliente Casinos hosting Casino Esport Conference March 19-21

February 12, 2024 - The Agua Caliente Casinos have long leaned into esports to attract Millennials and new customers to their properties and its Rancho Mirage resort will host the Casino Esport Conference March... Read more »

New business update from Rivalry

February 8, 2024 - Toronto-based Rivalry Corp. Tuesday shared a business update with an overview of where they see the company heading this year. The update was in the format of a letter to... Read more »

Non-gaming activities most important to younger casino patrons, study finds

February 3, 2024 - A study released Wednesday by LaneTerralever (LT) found that non-gaming options factor hugely into which brick-and-mortar casinos gamblers choose to frequent — especially among younger adults. LT’s study included 1,533... Read more »