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England’s World Cup championship run boosts betting, fueled by women bettors

August 16, 2023 - England’s run to its first appearance in the FIFA Women’s World Cup final appears to be stoking increased sports betting interest in the U.K. One British bookmaker has seen a... Read more »

Americans’ escape in group stage preserved meaningful U.S. betting action on the Women’s World Cup

August 5, 2023 - LAS VEGAS (AP) — The shot that hit the post in the Americans’ scoreless draw with Portugal not only allowed the defending champions to advance out of the group stage,... Read more »

Could World Cup bring more betting attention to women’s sports?

July 22, 2023 - The country’s most elite female soccer players on Team USA are attempting to achieve its third consecutive win at FIFA Women’s World Cup, which kicked off Thursday, and gamblers around... Read more »

FIFA signs gambling sponsor in New Zealand for Women’s World Cup

June 26, 2023 - ZURICH (AP) — FIFA has its first gambling sponsor for the Women’s World Cup, announcing a deal Monday with the New Zealand state monopoly betting agency TAB. FIFA said TAB... Read more »

Caliente backs Mexico’s national soccer team for World Cup 2026

March 19, 2023 - Caliente.mx, the flagship brand of Caliplay, has announced its biggest sponsorship commitment to date, becoming a ‘key commercial partner’ of Mexican football. The sponsorship was announced yesterday via a press... Read more »

Sportradar revenue rises 30% in 2022 on World Cup and U.S. expansion, with upbeat outlook for this year

March 15, 2023 - Sportradar Group revenue rose 30% in 2022 to €730.2 million ($781.3 million), benefitting from gains in U.S. sports betting and World Cup-assisted strength throughout the rest of the world. The... Read more »

World Cup 2026 should be a betting bonanza for America’s sportsbooks, except … it won’t be

February 25, 2023 - Best-guess estimates say there was roughly $160 billion legally bet on the World Cup last year. This is courtesy of a Sportradar spokesperson, speaking to Forbes pre-tourney. Americans were estimated... Read more »

Italy’s November sports betting revenue dipped in the lead-up to the FIFA World Cup

February 20, 2023 - Italy’s igaming revenue in November dipped slightly to €322.5m in the lead-up to the FIFA world Cup, down from October’s revenue of €331.1m. Since pushing past the €300m barrier in... Read more »

Kindred’s analysis of World Cup betting data detects no increase in customer harm

December 28, 2022 - Kindred Group has released its data on the 2022 World Cup in a bid to challenge misconceptions about customer behaviour. As noted by Kindred Head of Corporate Affairs Tom Banks... Read more »

OpenBet praises World Cup as record-breaking wagering success

December 22, 2022 - Any doubts about sportsbooks’ performance during the World Cup were put to rest during the tournament thanks to a ‘high level of engagement’, according to OpenBet. The sportsbook technology and... Read more »