Creative Switch… Paddy Power drops Lucky Generals for Chime Sports

Date

December 29, 2017

Author

Ted Menmuir

Source

SBC News

Region


Subject

UK

URL

https://www.sbcnews.co.uk/europe/uk/2017/12/27/creative-switch-paddy-power-drops-lucky-generals-chime-sports/

Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. Moving forward, Paddy Power’s multi-million £/€ advertising account will be serviced by sports-centric creative agency Chime Sports Marketing, a subsidiary of Chime Group Communications.